CEO Spotlight on Jim Conroy, CEO of Boot Barn Speaker Bios

Jim Conroy

Mr. Conroy has been a director and our President and Chief Executive Officer since 2012. Prior to joining Boot Barn, Mr. Conroy was with Claire’s Stores, Inc. from 2007 to 2012 where Mr. Conroy served as Chief Operating Officer and Interim Co‑Chief Executive Officer in 2012, President from 2009 to 2012 and Executive Vice President from 2007 to 2009. Before joining Claire’s Stores, Inc., Mr. Conroy was also employed by Blockbuster Entertainment Group from 1996 to 1998, Kurt Salmon Associates from 2003 to 2005 and Deloitte Consulting in various capacities. Mr. Conroy serves on the board of directors of Party City Holdco Inc. (NYSE, PRTY), a vertically integrated supplier of decorated party goods, and also serves on the Foundation Board of Children’s Hospital of Orange County (CHOC). Mr. Conroy received a bachelor’s degree in business management and marketing and a master’s degree in business administration from Cornell University. We believe Mr. Conroy is qualified to serve on our board of directors because of his expertise in the strategic and operational aspects of the retail industry, which he has gained during his 27 years working in the industry.

Brenda Morris

Brenda is an experienced and strategic director, with a unique combination of credentials and skills including her CPA, CMA, CGMA and MBA with strong organizational achievements in a diverse group of industries including retail and wholesale, sporting goods and outdoor equipment, home decor, apparel and soft goods, service industries, manufacturing, food distribution and production.

Brenda currently serves as a Director and Audit Committee Chair for Boot Barn Holdings, a publicly traded western lifestyle retailer, and is also a former member of the Governance and Nominating Committee.  Brenda also serves on the board of Duluth Trading Company, a publicly traded lifestyle retailer, and is a member of the Compensation Committee and Audit Committee.  Brenda also serves on the Advisory Board for Asarasi, a firm pioneering the recovery and bottling of naturally pure tree-drawn water.   Ms. Morris also serves on the board of H & W Franchise Holdings, dba Xponential Fitness, a curator of boutique fitness brands, where she is Audit Committee Chair. Brenda is the Past-Chair of Washington Business Week, an organization for teenagers interested in practical business experiences, a current Director for NACD Pacific Southwest Chapter, a current Pacific Lutheran University (PLU) Regent, a past Advisor for Operatunities, a non-profit providing arts experience to senior citizens, past member of the Executive Advisory Board for PLU’s School of Business; and is a guest speaker and active member of the AICPA.

Brenda has held executive positions with several high-profile companies, including Hot Topic Inc./Torrid LLC, 5.11 Tactical, Zumiez, K2 Sports, Unionbay Sportswear and FlowMole Corporation and is an active Partner for CSuite Financial Partners.  During her career, Brenda has spent over 20 years in publicly traded companies and over 15 years in private equity backed organizations, generally with strong entrepreneurial founders or CEO’s.  She has logged hundreds of hours in the boardroom, as Chairperson, Executive and a facilitator.  Her board experience brings proficiency in working with directors and executives to serve the best interests of the company or organization always striving for success as defined by the mission.